Our Work

Our projects are broad-based in scope, but in essence, are an extension of our expertise: visitor experience planning. Designing and planning these one-of-a-kind visitor experiences and environments to address your needs requires us to blend the disciplines of architecture, graphic design, and interior design.

The result of our planning and design process includes comprehensive visitor experience plans, interpretive plans and exhibition designs, museum store plans and designs, and branded corporate environments. View our portfolio below of several projects we have completed:

 
Niagara Falls State Park Visitors Center
Niagara Falls State Park Visitors Center

Thinking Outside the Square designed a new graphics package for the visitor center to create a gateway to Niagara Falls. read more →

Buffalo and Erie County Naval & Military Park
Buffalo and Erie County Naval & Military Park

The newly constructed museum needed an interpretive plan to communicate a wide variety of military topics to a varied and cross-generational audience. read more →

Camp Curry Village at Yosemite National Park
Camp Curry Village at Yosemite National Park

Yosemite National Park wanted to improve a historic and well-visited destination in its park to appeal to modern tourist expectations. read more →

Yellowstone National Park General Stores
Yellowstone National Park General Stores

Yellowstone’s homogenous retail, food service, and grocery facilities needed an upgrade to better reflect the setting of the park and 21st-century expectations. read more →

Top of the Falls Gift Shop
Top of the Falls Gift Shop

The existing shop, 40 years old, needed a facelift to be a destination for visitors to Niagara Falls State Park. read more →

Dancing Wings Butterfly Garden Museum Store
Dancing Wings Butterfly Garden Museum Store

The Strong National Museum of Play (Rochester, NY) built a year-round butterfly garden as part of a renovation and desired an exit store for the exhibit. read more →

Buffalo & Erie County Naval and Military Park Museum Store
Buffalo & Erie County Naval and Military Park Museum Store

A new museum space for the relocated Naval Park required a store that would elevate it beyond the antiquated shop that existed previously. read more →

Carousel Ice Cream Shop
Carousel Ice Cream Shop

An ice cream and souvenir shop at Riverbanks Zoo was being relocated to a new building and therefore needed a new identity to draw zoo visitors. read more →

Cave of the Winds Food Court
Cave of the Winds Food Court

The foodservice area next to the Cave of the Winds lacked appeal and personality, and was upgraded with a warm color palette, updated lighting and interpretive graphics to tie it to the surrounding natural environment. read more →